Platinum Program Details
4 Programs Available (Elite Partners Only) - Starting at $35,000
Program Summary:
This campaign, which is reserved for our Elite partners, will leverage a rich social media campaign with elements geared specifically to partner goals and objectives as well as custom components. In conjunction with custom campaign components and sales enablement activities geared specifically to partner goals and objectives, these campaigns will drive consideration, awareness, leads, and product transactions.
Note: Focus can be on Business Solutions, Public Sector, or Verticals (Helathcare, or Retail).
Digital Package:
Based on goals and objectives for each partner, the elements of the digital package will vary. Some custom elements may be added. Base options include:
This campaign, which is reserved for our Elite partners, will leverage a rich social media campaign with elements geared specifically to partner goals and objectives as well as custom components. In conjunction with custom campaign components and sales enablement activities geared specifically to partner goals and objectives, these campaigns will drive consideration, awareness, leads, and product transactions.
Note: Focus can be on Business Solutions, Public Sector, or Verticals (Helathcare, or Retail).
Digital Package:
Based on goals and objectives for each partner, the elements of the digital package will vary. Some custom elements may be added. Base options include:
Package Elements: Lead Generation
1. Paid Social Media
2. Connection website banner
3. Module with lead capture form on landing page.
4. 3rd party email - driving to module with lead generation form capture
5. Display network advertising - Details
6. Paid search ads
7. Connection email to custom list
Additional Campaign Enhancement Activities:
These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives. Please work with your Connection Product Manager and Program Marketing Team for customization of your Platinum Program.*
• Whitepaper: Rate is TBD based on scope
• Case Study: Rate is TBD based on scope
• Tech Dossier: Rate is TBD based on scope
• Lead Generation program guarantee ($95 per lead - 100 lead minimum): Rate $9,500 minimum
• Custom survey (3 question survey) with infographic: Rate of $11,000
• Podcast: Rate starting at $5,000 (TBD based on scope)
• 3rd Party digital advertising:
- Online Digital Banner Ad: Rate of $5,000
- eNewsletter Digital Ad (300x250 or 728x90): Rate of $5,000
- Dedicated Email: Rate of $6,000
*Final campaign approval from Program Marketing Team required before campaign execution.
2. Connection website banner
3. Module with lead capture form on landing page.
4. 3rd party email - driving to module with lead generation form capture
5. Display network advertising - Details
6. Paid search ads
7. Connection email to custom list
Additional Campaign Enhancement Activities:
These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives. Please work with your Connection Product Manager and Program Marketing Team for customization of your Platinum Program.*
• Whitepaper: Rate is TBD based on scope
• Case Study: Rate is TBD based on scope
• Tech Dossier: Rate is TBD based on scope
• Lead Generation program guarantee ($95 per lead - 100 lead minimum): Rate $9,500 minimum
• Custom survey (3 question survey) with infographic: Rate of $11,000
• Podcast: Rate starting at $5,000 (TBD based on scope)
• 3rd Party digital advertising:
- Online Digital Banner Ad: Rate of $5,000
- eNewsletter Digital Ad (300x250 or 728x90): Rate of $5,000
- Dedicated Email: Rate of $6,000
*Final campaign approval from Program Marketing Team required before campaign execution.
Package Elements: Brand/Info/Awareness
All activities driving to search result or module with multiple product/series featured
1. New Partner Landing page or module on existing partner pages
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Paid social media
5. Connection search result banner
6. Paid search ad
7. Paid network display ad
Additional Campaign Enhancement Activities:
These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives. Please work with your Connection Product Manager and Program Marketing Team for customization of your Platinum Program.*
• Whitepaper: Rate is TBD based on scope
• Case Study: Rate is TBD based on scope
• Tech Dossier: Rate is TBD based on scope
• Lead Generation program guarantee ($95 per lead - 100 lead minimum): Rate $9,500 minimum
• Custom survey (3 question survey) with infographic: Rate of $11,000
• Podcast: Rate starting at $5,000 (TBD based on scope)
• 3rd Party digital advertising:
- Online Digital Banner Ad: Rate of $5,000
- eNewsletter Digital Ad (300x250 or 728x90): Rate of $5,000
- Dedicated Email: Rate of $6,000
- Community Blog Post: Rate of $3,000
*Final campaign approval from Program Marketing Team required before campaign execution.
1. New Partner Landing page or module on existing partner pages
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Paid social media
5. Connection search result banner
6. Paid search ad
7. Paid network display ad
Additional Campaign Enhancement Activities:
These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives. Please work with your Connection Product Manager and Program Marketing Team for customization of your Platinum Program.*
• Whitepaper: Rate is TBD based on scope
• Case Study: Rate is TBD based on scope
• Tech Dossier: Rate is TBD based on scope
• Lead Generation program guarantee ($95 per lead - 100 lead minimum): Rate $9,500 minimum
• Custom survey (3 question survey) with infographic: Rate of $11,000
• Podcast: Rate starting at $5,000 (TBD based on scope)
• 3rd Party digital advertising:
- Online Digital Banner Ad: Rate of $5,000
- eNewsletter Digital Ad (300x250 or 728x90): Rate of $5,000
- Dedicated Email: Rate of $6,000
- Community Blog Post: Rate of $3,000
*Final campaign approval from Program Marketing Team required before campaign execution.
Package Elements: Attach/Cross-Sell/Up-Sell
All activities driving to search result or module with multiple product/series featured
1. Featured product category spot
2. Added to accessories tab on up to 20 product SKUs
3. Added to cart modal recommended accessories tab
4. Recommended up-sell feature at cart on 3 SKUs
5. Connection email to targeted custom list pull
6. Connection search result banner
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
1. Featured product category spot
2. Added to accessories tab on up to 20 product SKUs
3. Added to cart modal recommended accessories tab
4. Recommended up-sell feature at cart on 3 SKUs
5. Connection email to targeted custom list pull
6. Connection search result banner
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Package Elements: Transaction/Multi-Product
All activities driving to search result or module with multiple product/series featured
1. New Partner Landing page or module on existing partner pages
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Paid social media
5. Connection search result banner
6. Paid search ad
7. Paid network display ad
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
1. New Partner Landing page or module on existing partner pages
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Paid social media
5. Connection search result banner
6. Paid search ad
7. Paid network display ad
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
Package Elements: Transaction/Single Product
All activities driving to product detail page
1. Category featured product spot
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Paid social media
5. Featured Product Spot (Website menu fly out)
6. Paid search ad
7. Featured product spot on Segment Homepage
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
1. Category featured product spot
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Paid social media
5. Featured Product Spot (Website menu fly out)
6. Paid search ad
7. Featured product spot on Segment Homepage
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
Program Timeframe:
See Production Schedule
Materials Due:
See Production Schedule
Duration of Promotion:
30 Days
Program Metrics:
Metrics will be provided and vary based on campaign type.
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