E-Commerce Package Details
Program Summary:
The E-Commerce Package supports SKU-based promotion on Connection's business and public sector websites. Participating partners' products will be displayed in a weighted rotation in newly created ad units on the search results and category browse pages. The relevancy of these ads will generate higher conversions than run-of-site or general audience ads.
The E-Commerce Package supports SKU-based promotion on Connection's business and public sector websites. Participating partners' products will be displayed in a weighted rotation in newly created ad units on the search results and category browse pages. The relevancy of these ads will generate higher conversions than run-of-site or general audience ads.
E-Commerce Package: Campaign Objectives
• Product Sales
• Brand Awareness
E-Commerce Package: Use Cases
• Driving Transactions
• Launching New Products
E-Commerce Package: Benefits
• Targeted advertising based on user intent
• Reaches our most lucrative customer base, managed customers
• Reaches users further down in the sales funnel
• Advertise behind-the-login where there is less competition
E-Commerce Package: Details
• Target Audience: Existing Managed / Unmanaged Customers and Visitors
• Platform / Channels: Websites (B2B,PS)
• Placement: Pre- and Post-Login
• Duration: Quarterly(Calendar)
• Inventory: 10 Partners, 10% Rotation
• Available to Sell: Mid-Q2 2018
• Close Date: TBD
• Turn-In Date: TBD
• Turn-In Materials: Submit prioritized list of 20 SKUs to promote (must be in-stock or pre-order status)
• Platform / Channels: Websites (B2B,PS)
• Placement: Pre- and Post-Login
• Duration: Quarterly(Calendar)
• Inventory: 10 Partners, 10% Rotation
• Available to Sell: Mid-Q2 2018
• Close Date: TBD
• Turn-In Date: TBD
• Turn-In Materials: Submit prioritized list of 20 SKUs to promote (must be in-stock or pre-order status)
E-Commerce Package: Pricing
MSRP: $100,000
• Search Prioritization - Feature Listing Example
• Product Prioritization - Search Page Example - Category Page Example
• Bundle Prioritization - Product Detail Page Example - Add to Cart Example
• Brand Prioritization - Category Page Example
• Search Prioritization - Feature Listing Example
• Product Prioritization - Search Page Example - Category Page Example
• Bundle Prioritization - Product Detail Page Example - Add to Cart Example
• Brand Prioritization - Category Page Example
14